Privacy policy

Last updated: 1 November 2026

This policy explains how Afro Vibes LTD collects, uses and protects your personal information when you visit www.afrovibesltd.co.uk, buy from us or contact us.

1. Who we are

Afro Vibes LTD is the data controller for your personal information. We are a company registered in England and Wales.

If you have any questions about this policy or your information, contact us at info@afrovibesltd.co.uk or 07724 062422.

2. What we collect

  • Contact and delivery details: name, email address, phone number, billing and delivery addresses.
  • Order details: products bought, order history, delivery choices and any notes you add to your order.
  • Age verification: confirmation that you are 18 or over and, where we check ID on delivery, a record that the check took place. We do not keep copies of ID documents.
  • Payment details: handled by our payment providers. We do not see or store your full card number.
  • Wholesale customers: business name, registration details and alcohol licence information.
  • Website use: device, browser, IP address and pages visited, collected through cookies (see section 7).
  • Messages: anything you send us by email, phone or the contact form.

3. How we use it, and our legal basis

  • To process and deliver your order and handle returns and refunds. Basis: performing our contract with you.
  • To check that you are old enough to buy alcohol. Basis: legal obligation under the Licensing Act 2003.
  • To keep financial and tax records. Basis: legal obligation.
  • To answer your questions and provide customer service. Basis: legitimate interests.
  • To prevent fraud and keep our website secure. Basis: legitimate interests.
  • To send marketing emails about products and offers. Basis: your consent, which you can withdraw at any time using the unsubscribe link or by emailing us.
  • To understand how our website is used and improve it. Basis: your consent, through the cookie banner.

4. Who we share it with

We only share your information where needed to run our business:

  • Shopify, which hosts our online store and processes orders.
  • Payment providers, which process your card or other payments.
  • Delivery partners: Royal Mail, couriers and our local delivery drivers.
  • Age verification app, which checks you are 18 or over before you enter the site.
  • Email marketing tools, if you sign up to our emails.
  • Professional advisers such as our accountant, and authorities where the law requires it.

We do not sell your personal information.

5. International transfers

Some of our service providers, including Shopify, may store or process information outside the UK. Where this happens, they use safeguards approved under UK data protection law, such as the UK International Data Transfer Agreement or standard contractual clauses.

6. How long we keep it

  • Order and payment records: 6 years after the end of the financial year, as required for tax purposes.
  • Marketing preferences: until you unsubscribe.
  • Customer enquiries: up to 2 years after we last hear from you.
  • Wholesale account records: 6 years after the account closes.

7. Cookies

Our website uses cookies. Some are essential for the store to work, such as keeping items in your basket. Others help us understand how the site is used or show relevant adverts. We only use non-essential cookies if you accept them in our cookie banner, and you can change your choice at any time.

8. Your rights

Under UK data protection law you have the right to:

  • Ask for a copy of the information we hold about you
  • Ask us to correct information that is wrong
  • Ask us to delete your information, where we no longer need to keep it
  • Object to or restrict how we use it
  • Ask for your information in a portable format
  • Withdraw consent at any time, where we rely on it

To use any of these rights, email info@afrovibesltd.co.uk. We will reply within one month.

9. Keeping your information safe

We use secure, password-protected systems and only give access to people who need it. Payments are processed securely by our payment providers.

10. Children

Our website and products are for people aged 18 or over. We do not knowingly collect information from anyone under 18.

11. Complaints

If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.